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Sheldon Dunn, MBA, PhD

Sheldon Dunn, MBA, PhD

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Principal, Value Engine LLC

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Join date: Nov 11, 2025

About

Cofounder of Value Engine LLC and a lecturer in strategic management at the University of Hawaiʻi at Mānoa. He’s obsessed with value creation and uses Deep Learning and AI-informed research methods to help Hawaiʻi organizations align strategy with what customers and employees actually value. Local first, human-centered, and focused on long-term viability.

Posts (13)

Apr 24, 20264 min
Talk Story at Work: How Know-How Actually Gets Passed On
The HVAC tech who shows up fifteen minutes early for a service call is often spending those minutes on the front steps, talking with the building engineer. They cover the chiller that acted up last month, who has been in and out of the mechanical room, what the weather has been doing, and how the owner has been riding him about the electric bill. On the dispatch sheet, those fifteen minutes are off the clock. To any experienced contractor, they are often where the real work gets set up. Most...

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Apr 3, 202610 min
Why Companies Die and Cities Don't: What HR Gets Wrong About Human Capital
Apple turned 50 this year. That fact alone is worth pausing on. The average publicly traded company in the United States does not survive a decade. Apple has survived five of them, through multiple near-deaths, radical product pivots, and at least two complete reinventions of its business model. How? The standard answer is leadership, vision, and culture. Those explanations are not wrong, but they are incomplete. They describe the outcome without explaining the structural mechanism that made...

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Apr 1, 20265 min
When “Winning” Destroys Value: The Iran War and What It Means for Hawaiʻi
Conditions and sourcing as of March 31, 2026. Sources include Reuters, AAA, the Jerusalem Post, and JoongAng Ilbo. Japan and South Korea together represent a large share of Hawaiʻi’s international visitor spending. Both economies are absorbing an energy shock right now, driven by a conflict that closed the Strait of Hormuz and sent US gas prices above $4 a gallon nationally. If you run a hotel, a restaurant, or a tour operation in Hawaiʻi, that is not a distant geopolitical story. It is a...

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